Big Bend Hospice
logo redesign
leave behind
assorted print
powerpoint
logo redesign
leave behind
assorted print
powerpoint
OVERVIEW
logo redesign
We were asked to evolve Big Bend Hospice’s logo, rather than revolutionize it. Our target was a 10-15% alteration. Their logo had not changed for many years, and some modernization was due.
the problem
Their logo had not changed in many years and needed modernizing. They did not want to completely change the logo and risk losing their local recognition.
the goal
Implement a 10-15% evolution that increases the visual appeal without losing its existing key characteristics, while also adjusting the brand color palette.
logo history
The conceit of the logo was based on a stained glass window that was donated to the non-profit by a local artisan, hence the importance of maintaining key details. We also needed to understand the historical evolution of the logo to properly determine how to move forward, which involved combing through a physical archive of marketing materials to capture a full picture.
LOGO EVOLUTION
ORIGINAL LOGO
REDESIGNED LOGO
updated color palette
Alongside their logo, we updated Big Bend Hospice’s color palette. Their original palette, while serviceable, lacked the depth it really needed, which led to designs that incorporated colors outside of their established palette. We wanted to include more depth, while also providing a wider range of tones, rather than the mostly neutral tones of the original.
ORIGINAL PALETTE
NEW PALETTE
redesigned logo
REDESIGNED LOGO ON GREEN & WHITE
OVERVIEW
leave behind
Big Bend Hospice needed a general marketing piece that explained their services and care team so that when they made calls to potential patients, they had some collateral to leave them with. This piece was emailed to them, but was designed to be printed just in case.
the problem
Big Bend Hospice representatives needed something that generally explained their services and care team while representing the BBH brand.
the goal
Create a well-designed marketing piece that strongly positions Big Bend Hospice as the best non-profit option in Tallahassee.
leave behind
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OVERVIEW
assorted print
Given that potential patients and even their children were often aging, print materials were often preferred over digital. Big Bend Hospice also relied on traditional marketing methods, such as trifold brochure displays.
the problem
Given that this an assortment of print projects, I will elaborate on each down below.
the goal
As always, it’s to meet the client’s needs while delivering above their expectations.
while you were out card
For patients who were receiving hospice care at home, there were occasional situations where a Big Bend Hospice rep paid a house call, but the client was not home. BBH requested a card they could use as a ‘while you were out,’ but also asked to keep it general enough that it could be repurposed for other uses.
FRONT OF CARD
BACK OF CARD
myths of hospice trifold
Big Bend Hospice used many trifolds. Below is just one example, intended to address common myths related to hospice care.
OUTER PANELS
INNER PANELS
service area map
A printed piece displaying Big Bend Hospice’s area of service, contact information, and field office locations.
SERVICE AREA MAP
GIP info flyer
Potential patients and their children often misunderstand General Inpatient Care. This piece addresses common questions.
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OVERVIEW
powerpoint
PowerPoint presentation templates for both a new company spun out of Seven Oaks Health and Seven Oaks Health itself. Both were built natively inside of PowerPoint utilizing master slides to ensure brand consistency.
the problem
Seven Oaks Health lacked a brand PPT template for employees to use, which resulted in disjointed, unbranded or off-branded presentations.
the goal
Create a general-use template via master slides to give employees the editability they need in a template while preserving brand consistency.
company spin-off template
A selection of slides.
Seven Oaks Health template
A selection of slides.
